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So far KimProctor has created 2 blog entries.

Entergy and TELUS serve up social media customer service

If your company is in denial of the importance of social media, beware the consequences. “If you aren’t at the table, you are on the menu,” says Alex Schott, the manager of social media and multimedia communications at Entergy, a Fortune 500 company headquartered in New Orleans, LA. He’s not wrong. If you aren’t participating [...]

Don’t lose brand control in social media

Companies are afraid of losing ‘control’ of their brand message. There are two parts to their fear. One, customers have the freedom to say whatever they want; and, two, that is only that message in the marketplace.  You can see that in part two you as a person responsible for the brand message or customer [...]