Five landmines for CRM professionals to avoid

This month, I had the opportunity to write an article for 1to1 Magazine about the top issues that CRM professionals will come up against this year. I focused on five points:

1. Short-term cost-cutting hurts long-term growth.
2. New technologies making new skills necessary for call center employees.
3. Corporate arrogance hampering growth.
4. Unnecessarily difficult relationships with vendors and partners.
5. Challenges in translating big data to usable information.

The good news is, all of these issues can be overcome. To see how your organization measures up, check out the full article, “5 Landmines for CRM Professionals to Avoid in 2012.”

Let me know if you’ve encountered any of these issues, or if you think I missed any!