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Guidelines and talking points sound different to customers than do call-controlling scripts.  A call center agent who sounds like an advocate or advisor because they naturally converse (what they are told to say), deliver a better customer experience.  With your effort to help agents connect with the caller or to control the content of the call, your scripts easily become a cause of poor customer experiences.

You know that being a call center agent is extremely difficult.  Were you aware that multitasking is close to impossible for human beings to do?  Did you know that with each additional task added to the basic task of listening, efficiency and effectiveness degrade?  Add the need to say specific things during the call to the list of tasks that have already decimated the ability to perform and what do you get?  Well, you get call center agents who sound like idiots (and robots) because they resort to reading the script and not one who is thinking about what the caller is saying.  As far as your customers are concerned, you have engineered intelligence, common sense, and human emotion right out the door.

Your customer experience and/or speech analytics can help to identify agents who are desensitized due to over scripting.  If you are only doing traditional quality monitoring then you are not actually listening what your customers are saying.  Here are some examples of what you could hear:

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About Dr. Jodie Monger

Jodie Monger, Ph.D. is the president of Customer Relationship Metrics and a pioneer in voice of the customer research for the contact center industry. Before creating CRMetrics, she was the founding associate director of Purdue University's Center for Customer-Driven Quality.

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