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Customers don’t really want to pick up the phone to call you.  They would rather not deal with you at all.  And if they have to deal with you, the first instinct is to go online to do so.  In response to this social customer service trend, some companies dedicate specific handles or pages for…

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About Dr. Jodie Monger

Jodie Monger, Ph.D. is the president of Customer Relationship Metrics and a pioneer in voice of the customer research for the contact center industry. Before creating CRMetrics, she was the founding associate director of Purdue University's Center for Customer-Driven Quality.

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